During the day on Saturday I received this Facebook message, “Halloween snow! A white CHERYLWEEN. The dandruff of the gods is beckoning us to have a shampoo ritual! See you tonight at the Bell House!”
In my last post I promised to show you what my nice, black outfit with tasteful gold highlights turned into. That’s right, with the application of some goody “Wake Up With Curls” curlers I turned into PRELLRAISER. What? Prell shampoo + horror movies = Prellraiser. That is, if you are CHERYL, the notorious, Brooklyn-based dance party put on by museum educators who love cats, jazzersize, sequins, video art, fake blood and authentic fun.
I love CHERYL because it lacks any sheen of New York attitude, is friendly for both queers and hetero people and condones general arty weirdness. Going for over three years strong CHERYL started in a tiny bar (which has since been renamed and redone) in South Brooklyn because aforementioned arts workers were frustrated they had to keep going to Williamsburg to go to the fun dance parties. They made a dance, they made a video, they found really good DJ’s and CHERYL was born.
It’s since grown into a globe trotting phenonemom, the Cherylites have been named some of the “most stylish New Yorkers” and they’ve had artist residencies and gallery shows and made some of my favorite videos. With themes like “Arctic Fury,” “7/11,” “Nausea,” “Administrative Soul,” “Sasquach on Broadway,” “The Great Depression Take Two: Electric Boogaloo,” “The White Cube,” and “Goth Spaceship” this is not your average dance party.
With all their acclaim, CHERYL remains an amazingly fun party run by nice people who are glad that you are there. It’s still held regularly in South Brooklyn, the videos are as full of socially commentary, catchy beats, and fake blood as ever, and it’s my favorite (and probably only) place I dare to wear ridiculous clothes and cut loose on the dance floor. Here’s a few CHERYL looks over the years. I hope to see you on the floor the next time!